The beauty landscape is undergoing a significant transformation, and the Beauty Trends for 2024, presented by New Max Industrial, reveal a fascinating and innovative panorama. These trends were identified based on market analysis carried out by renowned specialist companies, such as Mintel and Euromonitor International, indicating that the next chapter of well-being will be marked by the interconnection between mental health and physical appearance.
Rise of Mind-Body Beauty
Central to these trends is the rise of mind-body beauty, where brands have the opportunity to guide consumers toward a more enriching life. This approach involves incorporating stress-relieving techniques, healing practices, targeted supplements and daily routines that highlight the role of beauty as an integral part of overall well-being.
The Growth of Supplements
Data from Euromonitor reveals that the dietary supplement market is on the rise, driven by people’s growing concern for health and well-being. A study by Future Market Insights projects that the global dietary supplement market will surpass the $252 billion mark by 2025, with a CAGR (Compound Annual Growth Rate) of 7.5% over the decade, from 2015 to 2025.
In the Asia-Pacific region, the dietary supplement market is growing rapidly, mainly due to issues such as awareness of health supplements, population growth and disposable income. Countries such as India, China and Japan are leading this movement, with demand for supplements driven by the considerable aging of the population. This opens up new investment opportunities, especially for products based on herbal and Ayurvedic extracts.
Cosmetics on the Rise
In the cosmetics sector, a report by Transparency Market Research predicts that the global cosmetics market will grow at a compound annual growth rate of 5% to reach approximately $663 billion by 2031. Rising demand for skincare products, growing interest in natural beauty products, an aging global population and the increasing use of sunscreen products are some of the key trends driving this growth.
According to Euromonitor, the countries with the largest beauty and personal care markets in the world are the United States, China, Japan and Brazil. MarketGlass estimates that the global vegan cosmetics market will surpass $21 billion by 2027, with China, the United States, Japan and Canada being the main drivers of this growth. Health and safety awareness, along with the rejection of animal testing, are key factors in the growth.
Science and Beauty
Innovative practices such as psychodermatology and neurocosmetics are gaining popularity among consumers around the world. Psychodermatology explores the relationship between psychological well-being and skin health, while neurocosmetics focuses on the connection between mind and skin. Products that incorporate sensory experiences, aromatherapy and positive affirmations are emerging as ways to uplift the mind and promote a greater sense of well-being.
Artificial Intelligence and Personalization
Additionally, artificial intelligence (AI) is advancing personalized beauty recommendations by analyzing lifestyle factors, environmental conditions, and genetic information. This personalization allows beauty brands to create tailored products and experiences that engage consumers and encourage loyalty.
As consumers increasingly seek products that prioritize efficacy and functionality, the beauty industry is undergoing a paradigm shift. The “Simple Sophistication” trend emphasizes quality ingredients, proven product efficacy, and simplicity. Consumers are more likely to seek justification for premium pricing based on tangible results rather than superficial factors.
Transparency and Informed Choices
Transparency is a growing demand from consumers when it comes to beauty product ingredients. Not only do they want to know what they are putting on their skin or hair, but they also expect brands to provide clear information about the benefits of active ingredients. This transparency allows consumers to make informed choices and reinforces the importance of efficacy when selecting products.
New Max Industrial Innovations: NaturalMax and GG-Max
New Max Industrial stands out in this scenario with innovative products such as NaturalMax and GG-Max, being the first Brazilian company to manufacture them. NaturalMax is tocotrienol extracted from annatto oil. Scientific studies prove that tocotrienol has antioxidant, cholesterol-lowering, and anti-cancer properties, in addition to many other benefits for human health. NaturalMax Tocotrienol from Annatto is available in oil or powder versions, and can be applied in cosmetics, dietary supplements, and medicines.
GG-Max, also extracted from annatto oil, is geranylgeraniol, an innovative substance with properties that promote bone health, muscle health, and hormone regulation. Its application in dietary supplements and medicines highlights the versatility of these scientific advances.
In conclusion, the Beauty Trends for 2024 point to an incredible future, where beauty is holistically connected to mental and physical health. As consumers seek conscious practices and personalization, the industry is responding with meaningful innovations. New Max Industrial is leading this movement, promoting a conscious, transparent and highly effective approach to beauty. Count on us and get ready for a year full of discovery and well-being in 2024!