More color and healthiness for your product
Verticalized production
To obtain high-quality annatto dyes, special attention is required in the field, ensuring proper handling and processing of the seeds. New Max Industrial has a verticalized production system, with over 800 hectares of plantation and a production of 1,200 tons of annatto per year, monitoring the entire process of planting, harvesting, drying and processing the seeds, ensuring the high quality of the final product.
Annatto Family
The Annatto Family is composed of natural dyes, extracted from Bixa orellana. These products have a high concentration of carotenoids, such as bixin and norbixin, which offer a range of colors from yellow to red and have antioxidant properties, being ideal for applications in the food industry.
Color Guide
Natural Annatto Dye
Access our Color Guide and learn more about New Max Natural Annatto Colorant and its diverse applications for the meat, snack, pasta, sauce, dairy industry, among others.